socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The model for the site is similar to the cost-per-click ads originally developed by Gross for Internet search engines. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

NOVEMBER 24, 2008

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

Rustic Canyon 100

Rustic Canyon Idealab Marketing Pasadena 100

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

Tech Zulu Event

JULY 26, 2010

Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com. Advertisers on TweetUp can bid to have their tweets displayed when users search for keywords, giving them another way to build a following.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. -A Competitors: Gowalla. Total Raised: $21.4mm. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

OCTOBER 28, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Gold Sponsor. .

Idealab 77

Idealab Tech Coast Angels Startup Platform 77