Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

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Mobile Develop Development Platform 126

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JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service.

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Web Marketing Advertising Organization 153

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AUGUST 15, 2014

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. Right now, half of Facebook''s revenues comes from app developers getting users to install their products. What''s your background?

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Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced. READ MORE>>.

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Artificial Inteligence Santa Monica Advertising Web 113

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DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

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SoCalTech Advertising Rustic Canyon Glendale 127

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APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

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Customer Custom Clearstone Journal 220

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

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Web Entrepreneur Software Review Google 98

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SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Tags: advertisers sponsors.

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Advertising Southern California IP VentureNet 113

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JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

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Competition Startup Advertising Web 113

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

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PPC SEO Paid Search Search Engine Optimization 154

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MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners. READ MORE>>.

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Invest Newsletter Social Media Equity 113

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FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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OpenX Advertising Web Los Angeles 174

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NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

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Advertising Web Los Angeles Mobile 157

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JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

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Sales GRP Partners Advertising Entertainment 178

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

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Tech Zulu Event

FEBRUARY 2, 2016

The dynamism of web design ascertains that trends should keep varying to the better with changing times. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa. Cinemagraphs. Domination of material design.

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Web Design Design Web Technical Review 40

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JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Advertising Web Los Angeles 150

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FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

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Content GRP Partners Redpoint Santa Monica 168

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AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users.

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Tech Coast Angels Pasadena Angels Conference Pasadena 193

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OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

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JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The new APIs allows any developer to build and display ads from CityGrid's inventory of ads from local businesses. READ MORE>>.

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West Hollywood Media CitySearch Hollywood 140

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MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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Idealab Advertising Web Pasadena 189

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JULY 5, 2016

Dear readers: do you find our news coverage on Southern California's high tech companies, startups, and technology developments useful? Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. If so, we need YOUR support.

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News High Tech Southern California Venture Capital 113

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APRIL 21, 2014

Oversee.net said the move would allow it to focus on "more aggressively" developing its portfolio of web properties and mobile applications--and in particular, the many branded websites the company now owns in the areas of travel, consumer finance and comparison shopping. READ MORE>>.

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Oversee.net Advertising Web Acquisition 133

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

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Web USC Course Guide 93

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JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

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Southern California Web Advertising Activity 145

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MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Clearstone Advertising Web Equity 164

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APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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Woodland Hills SaaS Advertising Web 140

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JUNE 13, 2012

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

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News San Diego Web Advertising 150

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FEBRUARY 20, 2013

The company, which is headed by Jed Simon, offers up short term credit lines to web publishers and other digital businesses who typically face 60 day or longer payment cycles. The firm says it recently expanded into a number of verticals, including YouTube Channels, and Facebook Preferred Marketing Developers. READ MORE>>.

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Customer Custom Funding Commerce 164

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Ticketmaster Clearstone Yahoo Web 133

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

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Gorilla Nation AtomicOnline Media Web 177

socalTECH

MARCH 10, 2011

the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has developed its own, proprietary ad-supported video player technology, which it is delivering to over 160 mid-tail web publishers.

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OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. down and $495 per month for customers who want the firm to develop keyword-based local web sites.

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Acquisition Paid Search Advertising Web 150

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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Ideas Advertising Google Technical Review 286