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ReachLocal Targets Healthcare, Wellness Providers

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Woodland Hills-based ReachLocal , the provider of online marketing services aimed at small and medium sized businesses, said late last night that it has launched a new, dedicated team aimed at healthcare and wellness providers. READ MORE>>. reachlocal health wellness patients internet marketing'

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ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previously at Nero, where he was Chief Operating Officer. READ MORE>>.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

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Gumiyo Launches Effort With Los Angeles Times

socalTECH

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. The new text messaging service also includes access to CARFAX Vehicle History Reports.