Interview with Matthias Galica, ShareSquare
socalTECH
JANUARY 24, 2011
The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Who uses your service, and why? READ MORE>>.
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