Frank Addante

AUGUST 2, 2006

Hire Entrepreneurs! the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Hire Entrepreneurs! By Frank Addante Is it safe to hire entrepreneurs? Startup 3.0:

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MAY 20, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

Frank Addante

MAY 15, 2006

Internet advertising is good. No, it’ Startup 2.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. The Internet is Coming!

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

AUGUST 29, 2006

Hire Entrepreneurs! the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I also have a wide network of entrepreneurs that I advise on a regular basis. Startup 3.0:

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

MAY 3, 2006

Internet advertising is good. No, it’ Startup 2.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. The Internet is Coming! How will we. Welcome to FounderBlog!

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

MAY 22, 2006

Internet advertising is good. No, it’ Startup 2.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. The Internet is Coming! How will we. Welcome to FounderBlog!

Startup 40

Startup Venture Capital Outsource Development Advertising 40