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Lyfe Mobile | Augmented Reality Ad Network With Real-Time Bidding

Tech Zulu Event

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. They funded their new company with their own money and started some serious ad testing.

Mobile 102
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. We're very big in the Agile framework. We think that's just critical going forward.

Mobile 224
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Changing the Face of Digital Signage: Nanxi Liu of Enplug

Tech Zulu Event

They hold a strong presence in Southern California, with locations in 30 cities. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising.

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Changing the Face of Digital Signage: Nanxi Liu of Enplug

Tech Zulu Event

They hold a strong presence in Southern California, with locations in 30 cities. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising.

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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248
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Quickly Enable Social Logins with JanRain Engage

SoCal Delicious

More articles & blogs » Popular 6 Tips for Building Coherent Site Navigation September 17, 2010 / Loading Comments Interview with Richard Clark September 10, 2010 / Loading Comments Twisted Firestarter: Windows Phone 7 for Developers September 13, 2010 / Loading Comments Day 2: Intel AppUp Elements 2010 September 16, 2010 / Loading Comments (..)