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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising

Advertising Invest RSS CPC

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war.

Competition

Competition Idealab Product CitySearch

Advertising Wants to be Measurable – An Investment Thesis

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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