Advertising IBM Software Engineering Technical Review 
InfoChachkie
JANUARY 24, 2011
Messenger : Kevin O’Connor , Co-Founder of FindTheBest , former Co-Founder and CEO DoubleClick (sold to Google, $3.1B, seed investor ISS (sold to IBM, $1.3B), Co-Founder ICC (sold to DCA $25mm). One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Meredith Publishing.
InfoChachkie
JANUARY 6, 2011
Messenger : Kevin O’Connor , Co-Founder of FindTheBest, former Co-Founder and CEO DoubleClick (sold to Google, $3.1B, seed investor ISS (sold to IBM, $1.3B), co-founder ICC (sold to DCA $25mm). One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Company : FindTheBest.
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