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TweetUp Becomes PostUp, Adds LinkedIn, Facebook

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Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.

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TweetUp Formally Launches Twitter Keywords Bidding Play

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Pasadena-based Tweetup , the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm told its members that they are now able to login to the site, and that user profiles are eligible to be displayed as a search result. READ MORE>>.

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TweetUp Racks Up Keyword Bids, Connects With Conduit

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Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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Interview with Jon Waterman, Founder and CEO of Ad.net

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All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

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TweetUp Signs Four New Publishers

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Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. All of those sites will serve up search results from TweetUp. READ MORE>>.

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Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

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Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. However, Twitter's own "Promoted Tweets" feature is direct competition to TweetUp's services.

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TweetUp Buys Twitter Client Twidroid

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Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. TweetUp will power the ads on both Twidroyd, as well as the popurls site. Financial terms of the buy were not disclosed. READ MORE>>.

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