Advertising Idealab Web Yahoo 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Rumored to have turned down acquisition offers from Yahoo and Facebook. Analytics also extend to iPhone and web apps using Facebook Connect. Competitors: Gowalla. a fbFund winner.
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Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. That seems to be the case for lots of AOL / Yahoo! Segment Two: “Deal of the Week”.
Both Sides of the Table
APRIL 15, 2010
Bill Gross is the man responsible for the overwhelming amount of monetization on the web. billion to Yahoo! He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). It offers Internet radio targeted advertising and is growing really well.
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo!
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