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The Trade Desk Plans Expansion In Ventura

socalTECH

The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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The Trade Desk Names Chief Data, Trust Officer

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Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

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Shopzilla Buys Connexity

socalTECH

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

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Shopzilla Becomes Connexity

socalTECH

Shopzilla acquired programmatic media buying startup Connexity--which had been based in Ventura at the Ventura Ventures Incubator--back in February. connexity shopzilla bizrate rename businss unit advertising programmatic comparison shopping' READ MORE>>.

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Trade Desk Files For IPO

socalTECH

Ventura-based Trade Desk has filed for an IPO, saying that it is looking to raised up to $86.25M on an IPO on the NASDAQ Global Market. The advertising technology company is led by Jeff Green. The company says it has filed to trade as TTD. Green is a serial entrepreneur , having sold his last firm, AdECN, to Microsoft. READ MORE>>.

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The Trade Desk Prices IPO, To Hit NASDAQ Today

socalTECH

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. and $18.00 and $16.00 per share on August 31st. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Alon Goren , Invested.in (Los Angeles/Ventura, crowdfunding). Jerry Jao , Retention Science (Los Angeles, analytics/advertising).