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Interview with Steve Goldman, Ace Metrix

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Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

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Interview with Brian Garrett, Crosscut Ventures

socalTECH

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. What do you invest in? It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.