Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Define key metrics to measure progress and success. Use comparable metrics for managing team member results.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. But never forget that traction is necessary, but may not be sufficient, to lower the risk perception of investors, and assure an investment.

Startup 121

Startup Metrics Customer Custom 121

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MARCH 9, 2020

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Oprah Winfrey was helped in her career by her relationship with Barbara Walters.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Tracking can be informal, or you can follow a more formal system, like Global Impact Investing Ratings System (GIIRS). Even informal results can be your best advertising.

Startup 110

Startup Entrepreneur Capital Examples 110

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. This is why AppSumo heavily invests in copywriting when forming each new deal they present to their audience. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts. Spam is when people don’t want to get your emails.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. We stay away from Series B investments, it's all Series A and earlier.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Investors invest in people - not just ideas. Executive team.

Invest 74

Invest Tips Competition Metrics 74

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. They invested in 2014, and asked me to meet with Dallas Imbimbo, the CEO and Founder. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place.

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Tracking can be informal, or you can follow a more formal system, like Global Impact Investing Ratings System (GIIRS). Even informal results can be your best advertising.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Investors invest in people - not just ideas. Executive team.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

OCTOBER 15, 2015

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. How would you compare this investment, versus the more traditional investments you have been doing at Crosscut?

Riot Games 100

Riot Games Southern California Invest Mobile 100

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. For example, if your world is printers, your blogging messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

NOVEMBER 14, 2017

This financial leader could well have come through the finance org at another startup or at a larger company but they often also can come from strategy consulting (Bain, BCG or McKinsey) or through investment banking (Goldman Sachs, Morgan Stanley, etc.). Seriously, this happens.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. What do you invest in? It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57