Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Marketing, sales, and partners. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Advertisers are known for their creative focus, not focus on analytics. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Marketing, sales, and partners. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. Really, we're the sales and marketing arm of those companies. They invested in 2014, and asked me to meet with Dallas Imbimbo, the CEO and Founder. So where are you now? Cloud Capital.

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

FEBRUARY 26, 2013

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Marketing, sales, and partners. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Both Sides of the Table

NOVEMBER 14, 2017

This financial leader could well have come through the finance org at another startup or at a larger company but they often also can come from strategy consulting (Bain, BCG or McKinsey) or through investment banking (Goldman Sachs, Morgan Stanley, etc.). Seriously, this happens.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. Investing much of new cash to build presence in Android platform.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

MAY 9, 2014

Updates could be as exciting as closing investment deals, or harrowing as the news of losing a co-founder. About $37B worth of lost sales a year, worldwide. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics.

Startup 111

Startup Mobile Commerce Education 111

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. free weekly Infochachkie articles!

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

FEBRUARY 5, 2014

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The company hopes to prepare advertisers for varying screen sizes.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

APRIL 23, 2013

Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. Bobby’s strong sales acumen, genuine charisma and leadership abilities make him an invaluable asset to the founding team.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Customer 79

Both Sides of the Table

MAY 23, 2012

Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. And the future?

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

JUNE 12, 2010

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Our guest was Mo Koyfman of Spark Capital.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Customers love to learn from leaders and innovators, and this pulls them in for sales. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94