socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. Let's start with an overview of the fund. Brian Garrett: We started Crosscut Ventures about a year ago. What do you invest in? We closed our fund in August of 2008.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153