Advertising ReachLocal Social Media Startup 
Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Read more: HP Press Release , VentureBeat on P&L Sponsor Todd Bradley , TechCrunch follow-up. It’s clear that many companies are going to need to understand “authority&# in the social media era. LivingSocial.
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. I talked to one startup CEO who told me, “you have young engineers who want to make $200,000 or more to work for me. eBay and others. You just don’t. Get over it.
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