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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Tags: software publishing executive development business market perfect. READ MORE>>.

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Perfect Market Confirms $6M Fundraising

socalTECH

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. Perfect Market said that the Tribune Company has been using its product on a number of its web properties. Perfect Market is headed by Julie Schoenfeld.