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Ace Metrix Gets $8M For TV Ad Analytics

socalTECH

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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CoreObjects Acquired By Indian Firm

socalTECH

Los Angeles-based CoreObjects Software , a provider of software development to both startups and other firms, has been acquired. Symphony Services said the buy expands its offerings in product development and embedded product development. CoreObjects has received venture funding from Palomar Ventures. READ MORE>>.

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CoreObjects Scores $2M In Venture Funding

socalTECH

Los Angeles-based CoreObjects , a provider of outsourced product development services to the venture-backed technology community, has raised $2.0M According to the filing, Palomar Ventures--a prior investor in the firm--still holds two board seats, with Jim Gauer and Scott Walters sitting on the firm's board of directors.

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Ace Metrix Names Bunchball's Daboll As CEO

socalTECH

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Ace Metrix is venture backed by Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.

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Interview with Steve Goldman, Ace Metrix

socalTECH

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

I asked the panelists ( David Travers , Brian Norgard , Fouad ElNaggar , & Demian Sellfors ) about the specific challenges that we face down here in Los Angeles as opposed to Silicon Valley. That’s typically not the case in Los Angeles. Challenge #3 – There Needs to Be More Institutional Capital in Los Angeles.

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