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OpenX Launches Mobile Ad Product

socalTECH

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

socalTECH

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Rubicon Project.

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Interview with Evan Rifkin, Burstly

socalTECH

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. That may seem very simple, but those tools are not there today.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Online text book rental service.