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CreatorIQ Acquires Tribe Dynamics

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Los Angeles-based influencer marketing company CreatorIQ announced this morning that it it has acquired Tribe Dynamics, a developer of marketing analytics software. The company recently raised $40M in funding from such investors as TVC Capital, Kayne Partners Fund, Affinity Group, Unilever Ventures and Silver Lake Waterman.

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CreatorIQ Connects With $40M More

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Los Angeles-based influencer marketing startup CreatorIQ has raised $40M more in funding, according to the company. The startup offers up brands ability to reach out to influencer and measure the impact of those marketing efforts; the company says its customers include such brands as AB InBev, Disney, Sephora and Unilever.

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BlackLine Investors Look For More Liquidity In New Offering

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Los Angeles-based accounting softare developer BlackLine announced late Monday that it will be launching an underwritten public offering of 8,000,000 shares of its stock, in what appears to be a move to provide some liquidity to its early investors. Silver Lake Sumeru is looking to sell around 6.1M

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BlackLine Systems Hires Chief Marketing Officer

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Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake.

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Payvia Becomes Outspoken, Focuses On Mobile Marketing

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Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The shift comes about ten months after the acquisition of SMS and MMS marketing company Mogreet by Payvia. READ MORE>>.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

” Genies last earned a $1 billion valuation from heavy-hitting tech investors including Silver Lake and Mary Meeker’s Bond Capital during its most recent raise, a $150 million Series C round announced in April.

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Outspoken Ties With Apple Passbook

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Los Angeles-based mobile messaging and marketing firm Outspoken , which is led by James Citron, said this morning that it is now supporting Apple''s Passbook application with its mobile marketing platform. marketing ticketing tickets application passbook apple outspoken' READ MORE>>.