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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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Interview with Brian Garrett, Crosscut Ventures

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Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. They've got some nice metrics behind them.

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Interview with Steve Goldman, Ace Metrix

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Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?