Application development Commerce Screening Software 
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. Enter Burstly.
Both Sides of the Table
FEBRUARY 17, 2010
They were going to bring the Internet to your mobile phones ushering in the era of “m-commerce.&# Gag. They pronounced “The End of Software.&# It was typical Marc Benioff marketing hyperbole but it was very effective. Their company, my company and countless others espoused cloud-based applications. Enter Apple.
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