Both Sides of the Table

OCTOBER 29, 2009

Google’s AdSense) or some other form of ad. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So Google launched Google AdWord and AdSense based in part on technology it acquired when it bought an LA-based company called Applied Semantics. &#.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

SEPTEMBER 23, 2008

To better understand the audiences using applications, we built out an analytics system a little over a year ago. We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

To better understand the audiences using applications, we built out an analytics system a little over a year ago. We just recently started rolling out ad-related products, like Ad Manager, which is like Google's ad manager with baked-in social targeting. What do you mean by social targeting?

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. According to Google data 30% of all restaurant searches now come via mobile devices. Businesses are also one-click from advertising through Google and now Facebook.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347