socalTECH

SEPTEMBER 23, 2008

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. Developers that use our analytics code are able to optimize their applications based on audience traffic trends.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising. Developers that use our analytics code are able to optimize their applications based on audience traffic trends.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution. Everybody is now payment ready.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347