Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. So PPC (pay-per-click) advertising on social networks has performed poorly to date. But 70% of my investment decision in early-stage companies is the team. Just ask MySpace.
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