Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.
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Tech Zulu Event
JUNE 10, 2015
It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. But what exactly does that entail? Kill Unsuccessful Channels.
Startup Professionals Musings
OCTOBER 3, 2010
For sites displaying the ads, this is called pay per click (PPC). Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA). You may be getting great traffic, but poor conversions.
Both Sides of the Table
OCTOBER 29, 2009
As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. So PPC (pay-per-click) advertising on social networks has performed poorly to date. But 70% of my investment decision in early-stage companies is the team. 30% is the market opportunity.
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