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Interview with Ian Swanson, Sometrics

socalTECH

The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company. My partners and I were all involved in the social media space in one fashion or another. It's simple as Google Analytics, and you just place it on your canvas page for your application.

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Interview with Sometrics, Ian Swanson

socalTECH

The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company. My partners and I were all involved in the social media space in one fashion or another. It's simple as Google Analytics, and you just place it on your canvas page for your application.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. People mistook the fact that these text advertisements worked in Google to say they would work in social networks. But 70% of my investment decision in early-stage companies is the team.

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It’s Morning in Venture Capital

Both Sides of the Table

Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years.