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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Previous to this, I ran a custom, mobile application development shop. For example, if you are looking at the roster of the Oregon Ducks, if you are a woman in New York, you may see a different ad than if you are a man in Southern California. I was working with Madison Square Garden, the Knicks, the Rangers, and others.

Mobile 162
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Gilt Group is currently the largest private sale web site in US. In the show we talked about why this is important to mobile application developers.