Zag Spins Out TrueCar
socalTECH
SEPTEMBER 10, 2008
Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. All of the venture funders in TrueCar are investors in Zag, and amount of the investment was not disclosed.
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