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Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker. Zag is venture backed by Anthem Venture Partners, USAA, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund.
The firm--which is a spinout of automotive configuration software firm Zag--said it will provide consumers with a "Price Report" showing the full distribution of prices paid by other people, for the exact same vehicle, in a consumer's local area. The new service is free, and is based on automotive transactions within the last four weeks.
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