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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. “ We need to learn from doing, by trial-and-error. Be careful about this advice.

Marketing 380
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Gross Burn vs. Net Burn.

Startup 383
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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly.

Web 200
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Roping in the Legal Eagles

InfoChachkie

Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Something is rotten in tech startup land. It’s not that I’m anti innovation or a disbeliever in disruption or calling it a full-scale bubble or saying every darling startup is going to fail. The uninvited crowds have all turned up. He turned up for the fun but went too hard, too early. None of those.