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Influential Adds $12M For Influencer Discovery

socalTECH

The funding came from Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR, the Tech Coast Angels, plus WME. The company says its uses artificial intelligence, machine learning, and social data to help match brands to audiences and influencers on Facebook, Instagram, Twitter, Snapchat and YouTube.

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Influential Raises $5M For Influencer Marketing

socalTECH

Beverly Hills-based Influential , a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures.

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Interview With Jamie Montgomery, March Capital Partners On The Firm's New Fund

socalTECH

Santa Monica-based venture investor March Capital Partners (www.marchcp.com) announced last week that it has raised a second fund, worth $300M. To learn about the new fund, we sat down with Jamie Montgomery , one of the fund's co-founders, to hear about March Capital's strategy and the new fund.

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The Coming Shift in Enterprise Software

Both Sides of the Table

Put simply Chuck is amongst the smartest and most knowledgeable leaders in the CRM industry and in the components I consider the future of enterprise software — voice driving input/output, chat-based computing and mobile-first design. If you’re a consumer software company your buyer is your user. Think about Snapchat.

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