Frank Addante

SEPTEMBER 25, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Agility Stealth and speed will usually help beat-out large companies. Startup 3.0: Be scrappy. ReaXions, Inc.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

MARCH 26, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

JANUARY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This helped us develop better features, and it also created an extreme sense of urgency for our engineers. Be scrappy.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 8, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Otherwise, we would likely have failed like most other website development companies did at the time. Startup 3.0:

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

OCTOBER 31, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

SEPTEMBER 6, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. My experience sometimes helps me avoid making the same mistakes twice, but that requires me to "think" before I jump into the fire.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40