Frank Addante

AUGUST 29, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I also have a wide network of entrepreneurs that I advise on a regular basis. Startup 3.0: Be scrappy. ReaXions, Inc.

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

DECEMBER 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What worked best was when we very simply described ourselves "The Premium Advertising Network". Startup 3.0: Be scrappy.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

OCTOBER 31, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. L90 (Startup 3.0) , my third company, was the "premium advertising network". Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, now the large networks are revolting against the GoogleClick deal. Startup 3.0: Be scrappy. ReaXions, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

DECEMBER 5, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I think our team at L90 was one of the most efficient and customer-focused development teams ever to be assembled. Be scrappy.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40