article thumbnail

Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

article thumbnail

Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. and leaving the architecture of the code and platform to India. Startup 3.0: Be scrappy. ReaXions, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. All of this was supported by the technology platform (adMonitor) that I invented at ReaXions, Inc. Startup 3.0: Be scrappy.

article thumbnail

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40