Interview with Adam Wicks Walker, Hydra
socalTECH
DECEMBER 9, 2008
It really doesn't suit a publisher well to have exclusive representation, except in some instances--for example, if a site has an outsourced sales agency. How much of your business is technology versus service? It's really a high touch service. Adam Wicks Walker: The inventory is not exclusive. It's a whole different thing.
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