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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

I am super excited to announce that today is a day of lots of new things for my partners & me: A new fund, a new office and a new brand. Let’s start with the fund. We have previously raised funds in 1996 ($200 million), 2000 ($400 million) and 2008/9 ($200 million). This month we closed our 4th fund of $200 million.

Funding 343
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

In his blog he says, “I responded that I thought it was stupid. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. But if you were going to start a venture capital fund today, you’d want to stand out. My views are pretty well known. I hate Silicon Whatever. LA should be LA.”

Startup 304