Book Google Organic Search Social Network 
Both Sides of the Table
OCTOBER 29, 2009
Google’s AdSense) or some other form of ad. I then remember when Amazon started selling books on the web. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. But many people naturally revert back to the question if they should just show ads.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.
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