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Reflections on 2020: Greg Martin, Archer Venture Capital

socalTECH

At Archer, we had two very successful exits with the sale of Swoop, our healthcare data business and the sale of Credit Karma to Intuit. 2020 was a crash course in leadership and we saw many great entrepreneurs step up and rise to the challenge. His current active investments include: Sovrn, Zyp Media, and QMerit.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”