CalTech CIO Content Writing 
Both Sides of the Table
FEBRUARY 15, 2011
We have world-class universities like Caltech, UCLA, USC and more. That’s convenience when your VC is hoping to write the next $20 million check. Everybody knows about the leaked memo of AOL’s Tim Armstrong saying he wants to up his content from 4% video to 70% video. LA is producing content at scale.
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. World-class education including Caltech, USC and UCLA. An innovator in technology, especially monetization.
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