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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Here’s a short list that are decidedly East of the 405 freeway (i.e.

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I’ve heard it many founders of VC backed companies in LA who tell me that in their NorCal VC meetings they are told, “we might be interested but we’d want you to relocate to the Bay Area if we funded you.&#. We have world-class universities like Caltech, UCLA, USC and more. As a result many funds are OK with big bets.