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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC. And do so in real life, too.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town.

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Want to Start a Technology Company in LA?

Both Sides of the Table

We have universities like CalTech, UCLA, USC and many more. LA generally doesn’t have an appetite for this kind of investment at early stages. Douglas Merrill, the former CIO of Google, is building his next company in LA. But LA is not Silicon Valley and we don’t need to aspire to be so.

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