Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Think about venture capital. North of the 101]. Some Other Thoughts on Branding / Positioning.
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