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ZestCash Gets $19M For Lending Startup

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Hollywood-based ZestCash , a startup offering up short-term, consumer loans online, has scored $19M in funding today, including $11M in a Series A equity round plus $8M in venture debt. The firm's founder and CEO is Douglas Merrill , the former CIO and VP of Engineering of Google. READ MORE>>.

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Some Thoughts on Branding Startups and Communities

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ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Deviant Art, led by Angelo Sotira, which is one of the largest online communities on the Internet [Hollywood]. Think about venture capital. But if you were going to start a venture capital fund today, you’d want to stand out.

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Want to Start a Technology Company in LA?

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We will never be Silicon Valley in the way that Toronto will never be Hollywood. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. Douglas Merrill, the former CIO of Google, is building his next company in LA. But we have a great city for building technology companies.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

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Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. And of course you have Hollywood. This article originally appeared on TechCrunch.