socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Do we want to raise capital?

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

MARCH 10, 2017

That allowed us to bring in a new investor, Level Equity, and we raised a little over $16M in capital to scale the business. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127