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Zag Powers AAA Service

socalTECH

Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker. Zag is venture backed by Anthem Venture Partners, USAA, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund.

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Zag Raises Funding

socalTECH

Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has a funding round of undisclosed size. The firm recently spun out True Car, an automotive pricing information site. READ MORE>>. READ MORE>>.

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Zag Raises $32.4M

socalTECH

Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has raised around $32.4M A spokesperson for Zag told socalTECH that a round had closed, but would not confirm the investors or details of the round. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. led by Altos Ventures and Maverick Capital, with Larry Braitman.

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TrueCar Officially Launches Car Pricing Site

socalTECH

Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. The new service is free, and is based on automotive transactions within the last four weeks. READ MORE>>.

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Interview with Greg Brogger, SharesPost

socalTECH

Yesterday, Santa Monica-based SharesPost (www.sharespost.com) launched a new service of particular interest to the venture capital and high tech startup market, a new, online service which facilitates the buying and selling of private company stock. Explain how your service works? Wilson Sonsini, in fact, represents us.

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we're focused on technology, and financial services. That was quite a prominent exit for us.