socalTECH

SEPTEMBER 10, 2008

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

Zag 133

Zag Truecar CarsDirect Arcturus 133

socalTECH

OCTOBER 6, 2008

Santa Monica-based Zag, which is developing software for auto buying programs, has signed on another AAA group as a customer. According to Zag, AAA Mid-Atlantic has just unveiled a auto buying program which is powered by the firm's software. million members. The deal includes both providing new and used cars for AAA Mid-Atlantic.

Zag 100

Zag CarsDirect Arcturus GRP Partners 100

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. While Zag is not a dealer if you measured it in terms of cars sold it would be in the top 5 auto dealers in the country.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JUNE 17, 2009

We allow them to post their requests, with the highest price posting for shares at the top of the list for buyers, and the reverse for sellers. That makes it easy, so that when someone comes to a page and wants to transact in shares, they can see what the most attractive bid and ask prices are.

Startup 124

Startup Zag Venture Capital Equity 124