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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

This is especially true in LA, the second largest city in the country with a population if 16 million. We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. But we have a great city for building technology companies. For some, it’s a nightmare.

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