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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs. I had run 2 companies.

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