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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I kind of think LA is just LA and doesn’t need some clever marketing term. If I were to think about branding our great city I don’t think I would chose the Silicon Beach moniker myself. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. That’s OK with me.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick.

Company 290